Analysis And Formulation of Marketing Strategies in Third Party Logistics (3pl) to Increase Sales

Currently, the logistics business is one of sectors that has a high growth rate, this in line with increasing needs people's lives accompanied by increasingly sophisticated technological developments. The Logistics Market Indonesia 2020 – 2024 shows graph continues to increase, meaning always growing from year year. ABC Company grandson Pertamina group and subsidiary Patra Niaga as Commercial Trading sub-holding. With position, given flexibility do other sub-holdings but still corridor or core sector. Although targeted engaged depends on potential parent company, case PT group. However, not been able capture exists company because management does get enough trust managing work accordance core/identity ABC. marketing strategy carried out good. This can be proven fact there no income only operations company. There specific directly attract customers outside PT. reasons for lack than In solving problem, study aims formulate analyze strategies using external internal analysis. Based results SWOT analysis, Defense category (W-T Combination) where advertising, sales promotion, focus project channels revitalizing role HR Department.